Mark Lincoln's Page

We often hear website owners say that they need their site to “start generating more business” before they spend more money on it. What they fail to do is put any effort into marketing their site to draw in visitors, or update their site with new and relevant information that will be of interest to site visitors, or have a compelling offer.

I liken this to opening a shop on the 42nd floor of a building without any signage or advertising letting customers know it exists or what it offers; a shop… Continue

Just quickly, and to dispel a few myths, Twitter is not for kids and IS for business.

I recently read an article in NZ Marketing magazine by a well-known marketing professional that said “Understand the market of your clients. If their target market is middle-aged decision-makers, these people simple are not going to be on Facebook, Twitter or even Linked-In for business.”

Personally, I have made a great many business connections through Twitter. I connect with business professionals on a dail… Continue

At Hot PJ we think it is. Yet it would seem many designers and clients don’t, and in doing so compromise the client’s marketing ROI.

Before the term ‘graphic design‘ came into vogue, it was known as ‘commercial art’ - art for the purpose of commerce - to sell stuff! This is different from the ‘fine art’ we see hanging in city galleries. When I was at design school (many years ago), we were seen by our fine art contemporaries as prostitutes of our art. I had no pretensions so this never bothered… Continue