Greg Roworth's Page

In our current recessionary times, I see a lot of business owners choosing different types of action to address the situation.

The craziest (is that a word?) choice of action I see many people making, is to sit tight and hope they get through it. I call this the hibernation approach. That is, they hope to survive the recession by bunkering down, cutting costs and reducing their action. To me, that sounds like a dumb strategy, a bit like a bear heading off to the cave to hibernate… Continue

Direct Marketing Systems. How to generate all the high volume, high quality, high profit sales you'll ever want.

If you are not getting the sales you want, effective direct marketing systems are probably not part of your marketing toolkit. At the turn of the 20th century, department store magnate J.C. Penney acknowledged, “Fifty percent of my advertising doesn’t work.” When questioned why he continued to do it all, he replied, “Because I don’t know which half isn’t working.” Ma

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Business coaching is a term that emerged in the 1980s and 1990s to describe professional advisors who collaborate with their clients in an interactive relationship with the purpose of helping the client improve performance in a specific area or to reach their personal objectives in the context of their organisation's objectives. In a nutshell, the objective of business coaching is to enhance business performance.

Where a business consultant is normally engaged to give advice on a… Continue

Beware the Business Consulting Wolf Dressed in Sheep's Clothing!

How to Find a Business Consultant or Coach who is Worth the Investment

A business coach or consultant (there is a difference, but that's not relevant in this context) can either make you a lot of extra money or cost you a lot of money you may not have.

Everyone would love the first, but unfortunately, the fear of getting the second holds many people back. Wouldn't y… Continue